Ashley McElmurry has spent a decade dedicated to geeking out over words and crafting smart, succinct, and occasionally snarky copy. She embodies a unique blend of intuitive storytelling and cultural awareness that has impacted her work in recent years. 

As part of a team, she prioritizes cultivating transparent relationships with members and partners, thriving on constructive debates that enrich projects and inspire growth. With a background in Communication, she has the ability to leverage her intuition alongside rigorous research, embodying a commitment to creative excellence while effortlessly juggling multiple projects with finesse. Leadership comes very natural to her, in a way that allows her to both learn and lead—and guide teams to achieving the common goal. 

Her passion for creative expression extends beyond the written word; when not penning narratives, she immerses herself in forecasting fashion trends, crocheting, discovering music, making jewelry, moving her body, cooking, and learning about sustainability and wellness. Her involvement in subcultures has been both a passion and a source of inspiration throughout her creative journey. Immersing herself in the vibrant tapestry of various subcultures, she has gleaned invaluable insights into the pulse of contemporary culture. 

By actively participating in and observing these subcultures, she has honed in on her  ability to authentically capture their essence in her work, infusing narratives with the raw energy and authenticity that define these communities. Whether exploring the rebellious spirit of streetwear or the eclectic rhythms of music, her engagement with subcultures fuels her creativity, driving her to push boundaries and challenge conventions in pursuit of innovative storytelling.